How many days of data should I collect before I can form a solid basis of sales?

When choosing products for our own Amazon businesses, we like to track for at least 30 days within a normal trading month. By “normal trading” we mean that you want to be sure that you’re not looking at a sales period that would be unnaturally high like Christmas or pre-Christmas sales. We feel that 30 days gives you a good chunk of data upon which you can base these important buying decisions.

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